More than a quarter of people who contact your business will actually go on to buy services. Nonetheless, the number is still significant. Of the people who contact your business, only some of them will actually buy anything from you. This is still very true in the case of local searches. As you know, though, leads don’t always turn into sales. It’s a great way of generating more leads for your contractor business. The statistics we presented above make a good case for improving your local SEO. It’s clear investing in local search marketing services pays off. The big take away is that the majority of people searching will contact you. This means some people will both call and visit you in person. About 60 percent of people performing a local search will actually visit a business. If they don’t decide to call you, don’t worry. Out of everyone performing local searches, around 60 percent will give you a ring. In fact, around 70 percent of mobile users hit the click-to-call button provided by Google. When people find your business through a local search, they’re more likely to give you a call. The most important thing to note is that local search drives results. Improving your ranking helps them find you. Local search engine optimization services put you front and center for people searching your area. They probably don’t even care about the top contractors in Dallas. Someone looking for great contractors in San Antonio doesn’t want to see contractors in New York. This is particularly true for services delivered on-site, like contract construction work. People want to find local businesses they can actually buy from. People Are Looking for Your BusinessĪs we already noted, local searches like “near me” and “nearby” have been on the increase. Instead, it puts your business in front of people in your area. Using local search reduces this likelihood. How disappointing it would be to find the perfect contractor, only to discover they’re on the other coast? If you use regular SEO services, your website might appear for someone in any part of the country. Unless you have locations in every state, your business is tied to a particular location. Local search engine marketing is almost a no-brainer for contractors. It’s time for contractors like you to put your SEO to the test and improve your local rank. Local rankings are more important than ever in SEO for contractors.Įxperts predict the importance of local search to keep growing. They want to know about the best places to eat or when they can catch the latest superhero flick.Īs a contractor, you might wonder if local search affects you. When people are out and about, they want to find local, relevant information. The rise of “near me” and other local searches is fueled by mobile technology. Since mobile is now America’s favorite way to access the internet, this is still a huge number of searches. Nearly 33 percent of all mobile searches on Google are local searches.